Lockdowns, closed borders and uncertainty mean small businesses are still struggling with the effects of COVID-19. Xero's recent survey uncovered some common strategies for success in a crisis.
More than a year in, small business owners are still struggling with the effects of the pandemic – lockdowns in some parts of the world, closed borders and the uncertainty of an ongoing crisis.
A recent survey by Xero of small businesses worldwide, uncovered some of the effects – and looked at how business owners are coping.
Key takeaways included:
Keys to success
Although every business is different, common strategic threads emerged. Digitising financial and company information for ease of access, focusing on emotional and personal connections with customers, boosting efficiency with cloud-based management tools and using data to predict and plan for the future can all help small businesses thrive, even in a crisis.
Another crucial strategy: seeking help from an accountant or financial advisor. An expert will be able to help you find efficiencies and select the best available tools to manage your business.
Need help to adapt your business in a changed world? Talk to us or attend our complimentary webinar to discover new ways in redefining success: