How do you set attainable sales targets in a crisis? We’ll talk you through your business aims, profit goals, and historic sales performance, to set targets that truly deliver on your goals.
Setting sales targets for your business is standard practice for any aspirational, growing company. If you’re going to stretch the sales and marketing teams, it’s important to have clear, unambiguous targets for them to aim for. But what happens when a crisis looms?
In uncertain times it’s more than likely that your pre-crisis sales targets will effectively become unrealistic and impractical for your teams to use.
So, how do you set sales targets during a crisis? And how can you ensure these targets are meaningful, accurate and workable for your business goals?
Understanding your strategy and sales numbers
Knowledge is power, especially when it comes to defining your business strategy during uncertain times. The better you understand your position, the easier it will be to agree on the right strategy and to set sales targets that support these aims.
With a plan in place and targets to meet, everyone knows what they need to achieve. A list of key tasks to do at each point along the sales journey adds real value. Even if you don't end up gaining new business, you’ve made every effort to solve the customer's needs.
Let’s take a look a look at some important steps for setting robust sales targets:
Talk to us about your sales targeting process