Gen Z now make up 24% of the workforce – but is your business culture attuned to the needs of this new generation? Find out how to evolve your company and attract Gen Z talent
Workplace values are changing. We’re seeing first-hand the impact of a multi-generational workforce across the business world. And as Baby Boomer and Gen X workers have begun to retire, we’ve seen a shift in company cultures that reflects the large number of Millennials now in senior roles – with Millennials now making up 35% of the workforce.
But Generation Z employees – those born in the late 90s and early 00s – are now thought to make up 24% of the workforce. And that means you need to review and evaluate your current workplace culture to reflect the changing values of your Gen Z workforce.
So, what elements of your business should you focus on? And what exactly are Gen Z employees looking for from your company?
Key ways to attract Gen Z talent
If you want to attract Gen Z talent to your business, you’re going to need to offer a culture, mission and company values that reflect their ethics.
As a business owner, It’s very easy to think that your own values are static and unchanging. But the reality is that our social norms, our ethics and our worldview change over time. And each generation brings with it a new outlook on society, and on the world of work.
Gen Z are more interested in equality, diversity, sustainability and enhanced career paths. So these elements need to be factored into your culture and talent strategy.
Review and update your company culture
If your current company culture is not attracting Gen Z talent, it might be time to make a change. Your people strategy is an important part of your main business model, so it’s important to stay current and to build a culture that’s geared for success across all generations.
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